Writing with Relevancy in Mind
By Web Copy Hub, Aug 8 2017 11:29AM
Have you ever found yourself wondering how some of the most well-known writers are capable of creating content that not only speaks to an intended audience; but actually engages and compels them into reading on?
The fact is that when it comes to our affordable web copy writing services, although we utilise some of the most effective psychological techniques available - not everyone understands how these techniques work.
And it's this psychological approach that can spell the difference between copy that sells and copy that smells.
If you're an aspiring writer, a website owner or simply find yourself interested in writing with relevancy in mind, then here's a closer look at three of the most effective techniques to consider whenever you are creating a new batch of content.
It really doesn't matter how many words you're going for, who your audience might be, or even how long you've been writing - most people will be able to apply these techniques to their copy with minimal fuss.
Consider Your Audience
One of the most, if not the most important factor to consider is who you are actually writing for. If you already have a topic in mind and you know who your intended audience is then you can skip this part and move on to the second point below. If you are a little unsure of what audience-orientated writing is, then here's a little tip for you.
Always try to remember that the way that you write something will be translated in a mental and non-verbal sense by the person that's reading it. If you're writing a piece of web copy for example, then the chances are that whoever's reading it will receive the information, read it out loud in their mind and then begin to mentally verbalise the text in a way that suits their method of speaking. That's why it can be important to create personable text that can be generic in nature, while appealing to a wide range of people.
Think About Your Tone of Voice
And that brings us on to our next point - your tone of voice. Okay, you foiled us - you can't technically 'hear' what a writer is saying to you, but you can still mentally vocalise it in a way that makes sense to your reader. Imagine for a moment that you're writing for a fashion blog - your audience will likely be reading what you have to write for a reason.
Perhaps they are fans of the blog, maybe they are into fashion, or it may be a case that they like staying up to date with whatever the website is about. In these scenarios you'll undoubtedly want to talk to your reader in a personal manner - but one that provides information and relevance about the topic at hand. One very important thing to consider is that your tone of voice should reflect the tone that you'd like your reader to verbalise within their mind.
There aren't many people that like to be messed around. There are even fewer that hate having to wait for the 'meat' of what it is that interests them the most. If you dedicate thousands and thousands of words to a quick newsletter, then you might be doing things wrong. First, try to identify exactly what your intended piece of content will be used for.
Next, pick a suitable tone of voice to suit your audience. Finally, cut to the chase from the offset. Most people will allow 5 seconds to develop an opinion of a particular product or service - so try to engage them with a catchy title or a headline and then give them a tasty piece of information within the first 30 words to keep them keen to learn more.
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